ARE THE DAYS OF THE SMS COUNTED?
This was my thoughts, but when WhatsApp crashed on Monday, it confirmed that SMS has its place in the market as a reliable communication channel.
Have you ever tried to send an urgent WhatsApp to a customer, but the message is not delivered in time because either one of the two parties did not have an internet connection? I have and it is very frustrating, but then I remembered the good old faithful SMS and my message was delivered.
Despite the growth in multiple digital channels and social media platforms, SMS marketing remains the most consistent way to communicate with customers, as SMS delivery has a reliable broad and data-free reach.